From Passion to Profit
How to build a successful ceramics business by shaping your brand and finding your place in the market.
Learn how to brand and market your ceramics to turn your passion into a profitable business.
Our online pottery business course is the ultimate manual for understanding how to position your ceramics within the market. By giving you the tools and confidence to start growing your pottery business today.
Access the full course now!
Watch our free webinar today
To give you a taste of our full course, watch our free webinar on branding today!
Shape Your Story:
Why Branding Matters for Your Ceramics Business
Ok, so what is branding?! You might be sat there currently thinking “banding is just a buzz word and doesn’t mean anything”. Afterall, branding is a tricky concept to pin down!
But over the course of this free training, you’re going to learn how branding is a fundamental component of your pottery business and how getting it right can directly translate into higher sales.
As creatives, we know how to make beautiful pottery – but often, we lack the knowledge, strategy, and confidence to brand and market our work.
To build a thriving ceramics business, there’s (unfortunately) a lot more to it than just creating beautiful pieces. That’s where I can help.
When I first started my pottery journey, I fell in love with clay and the freedom it gave me to create. I never imagined I’d turn my hobby into a business. Yet, six years later, I left my teaching career to pursue pottery full-time. And almost immediately, I realized that making pots was only a small part of running a business.
Skip the guesswork and get clear, honest advice from someone who’s been there.
Hannah
There is a lot of free advice online, but having everything organised specifically for ceramic artists made a big difference. It has saved me a huge amount of time, and the guidance feels relevant rather than generic. I’ve learned so many new things, from understanding curated marketplaces to finally grasping how SEO actually works. You can tell how much detail has gone into the course, and I’m already planning ahead for my next shop launch with a much clearer strategy.
Turn your pottery from a passion into a profit with the tools, strategies, and confidence to brand, market and sell your work with ease.
Access the full course now!
Successful branding defines and builds trust, while marketing makes sure the right people see and connect with your work.
What does the course include?
This online course contains 11 comprehensive modules; full of bite-sized video lessons, pdf takeaways and further reading suggestions:
1. Finding your style
How to find your style.
2. Branding your business
The importance of branding explained and how to create an effective branding strategy for your business.
3. Creating an online presence
Website and social media fundamentals as well as SEO to optimise your online presence.
4. Mastering photography
A complete overview of how to take product photos that are clear, consistent and represent your brand.
5. Pricing your work with confidence
Learn how to price your work in a sustainable way.
6. Selling your work online
Shop launches, Etsy, and more.
7. Email marketing
The importance of collating a mailing list and producing effective email campaigns.
8. Instagram marketing
How to become followable. Instagram features explained and how to use them to grow, nurture and sell.
9. Offline selling and marketing
Selling at markets effectively by nailing your set-up, networking and the importance of word-of-mouth.
10. Wholesale and stockists
Learn how to pitch confidently and secure stockists who value and sell your ceramics.
11. Looking after yourself
How to manage your time, spot signs of burnout and prioritise yourself.
Are you posting on Instagram but not seeing the growth you hoped for?
Struggling to reach the right audience, create engaging content, or turn followers into customers?
From Passion to Profit will show you exactly how to change that.
Through this pottery business course, you’ll learn how to become truly followable — how to build a recognisable brand, create content that resonates, and grow an engaged community that genuinely cares about your work. These are the strategies I used to grow my own pottery account, attract ideal customers, and turn Instagram into one of my biggest sales drivers.
With clear guidance, practical examples, and ready-to-use tools, you’ll finally understand how to use Instagram with confidence and purpose.
Frequently asked questions:
Who is this course for?
This pottery business course is for any ceramic artist that wants to grow their business by branding and marketing it effectively, and thus ultimately make it more profitable. Not only will it teach you the knowledge you need, but it also provides examples of how to put that knowledge into practice and the tools and strategies which you can implement immediately.
I’m new to pottery — is this course for me?
Absolutely! If you want to start selling your ceramics and set your business up for success from the beginning, this course is for you. It guides you step by step – from identifying your ideal customer to marketing directly to them. Even if you’ve sold a few pieces but feel unsure about pricing, branding, or marketing, this course will give you the confidence and tools to grow your business to the next level.
Is this course suitable if I’m based outside the UK?
Yes, absolutely. The course is relevant no matter which country you are based in, as the core principles of branding, marketing, pricing, and building a sustainable pottery business are universal.
Where I include pricing examples, they are shown in GBP, but these can easily be converted into your own currency. One of the downloadable handouts also includes recommendations for UK maker’s markets, but the strategies for finding and applying to markets can be used anywhere in the world.
Do I need a large following to benefit from this course?
Not at all. In fact, learning how to market your work early on can make a huge difference to the growth of your pottery business.
This course covers both email and social media marketing, including practical ways to grow your mailing list and your following in a way that attracts the right customers. We break down how to encourage people to sign up to your email list, how to write newsletters that people genuinely want to read, and how to grow on Instagram by understanding what “follow” content is and how to use trial reels strategically. You don’t need a big audience to start building a sustainable and profitable business.
Will this help if I already sell my work but feel stuck?
Yes, absolutely. Many ceramic artists reach a point where they are making sales but feel unsure how to grow, price confidently, or market themselves consistently.
This course is designed not just for beginners, but also for potters who want to refine their branding, attract more ideal customers, and move from occasional sales to a more stable and sustainable income from their work.
Is it just a lot of theory?
Definitely not. This course is packed with actionable advice, resources and clear examples. It is designed to help you make immediate changes and set longer term goals.
What qualifies me to teach this?
I’ve been where you are now. I’m a potter who turned a hobby into a thriving business by learning how to brand and market myself effectively. Along the way, I figured out how to build a website that sells worldwide, find new stockists, grow a mailing list of ideal customers, and master the “secrets” of Instagram growth. Now, I’m sharing the fastest way to do all this – without the years of trial and error I went through! And I’m not doing it alone – my husband, Stan, is a graphic designer with 18 years of branding experience. He’s contributed to this course, ensuring the advice is grounded in real industry expertise and works in the real world.
How long is the course?
There are over 9 hours of video lessons, along with supporting PDF handouts to help you implement what you learn.
While you can move through the content at your own pace, I recommend working through one module per week so you have time to properly absorb the information and apply it to your own pottery business, rather than rushing through it all at once.
Is it worth the price?
It is worth this and more!
There’s no shortage of free advice out there, but it’s often scattered, overwhelming, and unreliable.
This course cuts through the noise, giving you a clear, step-by-step roadmap designed specifically for pottery businesses. Instead of hunting for tips from multiple sources, you’ll get proven strategies, practical insights, and real-world guidance – all in one place. Everything you need to start and grow your business, without the guesswork.
Do I get lifetime access?
Yes! You can access it for as long as you like and keep coming back to watch the content again. I will also be keeping it updated and relevant.
Jessie
I’d been trying to sell my work online for about a year and kept feeling like I was putting in effort without really reaching the right people. This course helped me understand who my audience actually is and how to communicate with them more clearly.
Is your lack of marketing skills holding you back?
From getting online sales, commissions or wholesale orders? Do you want to create effective email marketing campaigns and pitch to your ideal customers?
From Passion to Profit
Discover the strategic roadmap I’ve used to grow my ceramics business.
You’ll come away bursting with confidence and clarity, and all the knowledge and tools you need to market your business online and offline.
