Storytelling for Potters

Learn how to use storytelling on Instagram to attract the right audience, increase the perceived value of your work and sell more pottery.

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We all want to grow our Instagram accounts.

If you’re anything like me, you’ve probably spent a lot of time thinking about how to grow your Instagram following.

After all, it’s easy to believe that more followers will automatically lead to more sales. The bigger your audience becomes, the more successful your pottery business should be… right?

One of the biggest things I’ve realised over the last few years is that it isn’t quite that simple…

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Selling pottery online is different to selling at markets.

One of the biggest differences between selling at a market and selling online is that, at a market, people naturally get to know you. They ask questions about your work, hear the stories behind your collections and begin to understand why your pottery is different.

Online, those conversations don’t happen automatically.

Instead, we’re often left hoping that a photograph of a finished mug will somehow communicate everything we would have said if that customer had been standing in front of us.

More often than not, it doesn’t.

That’s where storytelling comes in.

It helps bridge that gap. It gives people the context they’d naturally get if they met you in person, helping them understand the value of your work and building the trust that turns followers into customers.

By the end of this course you’ll…

✓ Stop wondering what to post by learning how to uncover stories hidden within your everyday pottery practice.

✓ Build genuine connection with the people most likely to become your customers – not just gain more followers.

✓ Increase the perceived value of your work by helping people understand the craftsmanship and care behind every piece you make.

✓ Feel confident sharing your thoughts, opinions and experiences online in a way that feels natural and authentic.

✓ Create Instagram content that attracts the right audience and keeps them coming back for every new collection.

Storytelling helps the right people understand the value of your work, while building the kind of connection that turns followers into customers.

What does the course include?

This online course contains 5 comprehensive modules, packed with bite-sized video lessons, downloadable workbooks and practical exercises to help you put everything into practice.

1. Why Storytelling Matters

Discover why storytelling has become one of the most powerful ways to build connection on Instagram, how AI is changing social media, and why your voice has never been more valuable.

2. Finding Stories Everywhere

Learn how to uncover stories hidden within your everyday pottery practice – from your making process and mistakes to your inspiration, studio life and opinions as a maker.

3. Six Storytelling Lenses

Discover six simple storytelling frameworks that will completely change the way you create content, helping you turn one moment into dozens of different Instagram posts.

4. Bringing Stories to Life

Learn how to transform your ideas into engaging Reels, carousels and talking-to-camera videos using practical storytelling techniques that feel natural and authentic.

5. Storytelling Within Your Instagram Strategy

Understand how storytelling fits into your wider Instagram strategy, helping you attract the right audience, nurture genuine connection and confidently share your work without every post feeling like a sales pitch.

Plus…there’s even more!

As part of the course, you’ll also receive my complete Instagram Foundations module from From Passion to Profit.

Rather than jumping straight into storytelling, I wanted to make sure you understand how Instagram actually works. This bonus module covers everything from the Instagram algorithm and content formats to creating a posting schedule, writing a bio that does the selling for you, and understanding the Follow, Nurture and Sell framework.

Together, these two courses give you both the strategy behind Instagram and the storytelling skills to create content that genuinely connects with the right people.

This isn't just a video course...

Throughout the course you’ll complete a series of practical workbooks designed to help you uncover stories within your own pottery practice. Rather than simply watching the lessons, you’ll leave with your own bank of story ideas, storytelling frameworks and practical exercises that you can return to whenever you’re creating content.

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Frequently asked questions:

Who is this course for?

This course is for any potter who wants to use Instagram more effectively to build an audience and sell more work.

Whether you’re a hobby potter hoping to start selling, or an established maker looking to strengthen your online presence, this course will show you how to uncover the stories already hidden within your pottery practice and turn them into engaging content.

Do I need lots of Instagram followers for this course to work?

Not at all.

In fact, one of the biggest ideas explored throughout the course is that growing your audience isn’t the goal – growing the right audience is.

Storytelling helps you attract people who genuinely value handmade pottery, rather than simply chasing follower numbers.

I've got a pottery business, but I don't think my life is interesting enough. Can storytelling really work for me?

Definitely.

In fact, that’s one of the biggest myths I hope this course challenges.

You don’t need a dramatic life or extraordinary stories to create engaging content. Throughout the course, I’ll show you how to uncover stories hidden within your making process, mistakes, studio routines, inspiration and everyday experiences as a potter.

Because by the end of the course, my hope is that you’ll stop looking for stories…

…and start noticing the ones that have been there all along.

Is this course only about Instagram?

The examples throughout the course focus on Instagram because that’s where storytelling has had the biggest impact on my own business.

However, the principles you’ll learn can be applied anywhere you share your work, whether that’s your website, newsletters, Substack or other social media platforms.

How is this different from other Instagram courses?

Most Instagram courses focus on algorithms, trends and platform features.

This course focuses on something much more timeless – human connection.

Rather than teaching you how to chase the latest trend, you’ll learn how to tell stories that help people understand your work, connect with you as a maker and remember your pottery long after they’ve finished scrolling.

I've already bought From Passion to Profit. Is this course different?

Yes.

From Passion to Profit teaches the wider strategy behind building a successful ceramics business, including branding, pricing, photography, wholesale, email marketing and Instagram.

Storytelling for Potters takes a much deeper dive into one specific area: creating content that builds connection.

The two courses are designed to complement one another, which is why this course also includes the complete Instagram Foundations module from From Passion to Profit.

Will this guarantee more followers or more sales?

No course can honestly guarantee that.

What this course will do is help you create content that builds stronger connections with the right audience, increases the perceived value of your work and gives people more reasons to remember you and come back for future collections.

What qualifies me to teach this?

I’ve been where you are now. I’m a potter who turned a hobby into a thriving business by learning how to brand and market myself effectively. Along the way, I figured out how to build a website that sells worldwide, find new stockists, grow a mailing list of ideal customers, and master the “secrets” of Instagram growth. Now, I’m sharing the fastest way to do all this – without the years of trial and error I went through!

Do I get lifetime access?